For independent consultants and fractional executives who went out on their own in the last year or two, and just watched a quarter go by without a referral
The blank box is where the follow up actually dies. In ninety minutes you find the real reason to write to ten people who already know you, write the messages, and send them, with a tool you keep.
One session · Nothing between sessions · You leave having sent the first messages
So here is the short version. I run D3 Digital Media Marketing, a growth operations firm for founder led companies. Before that I spent a career inside large operating businesses, including GE, running turnarounds. I host two podcasts and I have had this conversation with several hundred guests about how work actually arrives.
I built this session because I ran it on myself first. I exported my own network, found sixteen thousand people in it, and found that almost fifteen hundred of them had never received a single message from me. That is the problem this fixes, and I am not going to pretend it is more complicated than it is.
Finding the people is not the hard part, and it never was. Your contact export already has them. The hard part is the sentence that makes it reasonable to be writing at all, and that is the part nobody teaches, because it is different for every single person on the list.
This is why the templates never worked. A template can carry a structure but it cannot carry a reason, and the reason is the only part the person on the other end is reading for. They are not asking whether your message is well written. They are asking, in about a second and a half, why is this person writing to me now. If the message does not answer that, nothing else in it matters.
You sit down to write to somebody you have not spoken to in a year and there is no honest way to start. So it does not get sent, and it gets filed as something to do when you think of a better angle. You never think of a better angle.
Hope this finds you well. Just circling back. Thought of you. They read that and know a list produced it. You have not restarted a relationship, you have confirmed that you only write when you want something.
Almost every one of these people gave you a reason at some point. Something they asked, something they were building, someone who introduced you. It is sitting in a thread you both stopped reading, and you are not going to go dig for it on a Tuesday.
You get four Claude skills at the start and you run them on your own contacts, live, with Don in the room to unblock you. Nothing is assigned for later, because later is where this always dies. And you keep all four, so you can run the whole thing again next month without him.
The four skills loaded into your own Claude account, and your contact export in. This gets its own block because it is where live sessions usually lose a quarter of an hour.
The Warm List Builder scores every contact you have on fit, on how long it has been, and on whether you can actually reach them. Then it counts the people you connected with in the last two years and never spoke to again. That number is usually somewhere between eighty and three hundred, and most people have never seen it.
A message with no reason in it reads as a pitch. The Reason Finder takes your top ten one at a time, proposes why now from what is in the record, and asks you one question to confirm or correct it. If no real reason exists it says so and moves that person down rather than inventing one.
The Opener writes from the reason plus the way you actually write, asks for nothing, and refuses to produce anything for a person with no reason attached. You draft the batch, and Don works the ones that are not landing while everyone can see what changed.
This is the part that makes the session different from every other session you have sat through. You do not leave with a plan to send them. You send ten before we finish.
The Weekly Loop Card sets how many a week, which day, when the list gets rebuilt, and what happens to somebody who does not reply. Small enough that it survives the month a project lands, because that is the month that decides whether the pipeline is there in six.
The list and the messages are what these produced on the day. The skills are the product, and they run again next month on a fresh cohort without anyone's help.
Takes your contact export and scores every person on three things. How well they fit the work you actually want, how long it has been since anything happened between you, and whether you can reach them directly. Then it counts the people you connected with in the last two years and never spoke to again.
Works one person at a time. Proposes why now from what is actually on the record, then asks you the single question that only you can answer. It does not browse and it does not invent. If there is no real reason it says so and moves them down the list.
Writes the message from the reason plus the way you actually write, which it learns from a few samples of your own writing. No meeting request, no calendar link, no pitch in the first note. It refuses to write anything for a person with no reason attached.
Sets the recurring slot. How many people a week, which day it happens, what triggers rebuilding the list, and what to do about somebody who never replies. Deliberately small, because the version that survives a busy month is the only version that matters.
VIP adds a fifth. The Reply Playbook reads what kind of answer somebody actually sent, warm or polite-but-closed or curious or a deflection, and drafts the next message for that specific kind. Replies are where most people freeze, and this is the one you will use every week for a year.
The part that matters after the session is that you keep the tools. You are not buying twenty five names, you are buying the thing that produces them, and it runs again next month on a fresh cohort without anyone's help.
Not a course you will not finish. Not a PDF. Ninety minutes with me in the room, four tools you keep and re-run every month, and ten messages already sent by the time we are done. If you have ever bought a program and never opened it, the thing that is different here is that the work happens while you are on the call.
One honest cost up front, because I would rather you know now than be annoyed later. You need a paid Claude account, which is about twenty dollars a month, and it is not mine and I make nothing on it. You run the tools in your own account, during the session and every time after. That is the only other thing to buy.
Every seat is in the same room and does the same work. The only thing that changes is how much time you get one to one.
Everything you need to leave with messages sent.
Adds a live hot seat and the follow-up toolkit.
Adds private time with Don. Ten seats only.
What you need on the day: a laptop and a paid Claude account, roughly $20 a month. You run the skill in your own account during the session and every time you use it after. That is the only other thing to buy, before or after.
This is not about audience size. It runs on the people who already know you, which for most people is a few hundred contacts built up over a career. If anything a smaller, older network works better here, because the reasons to reconnect are stronger and the messages are easier to write.
Then you do not contact them, and the skill tells you so. The Reason Finder will say outright when nothing on the record justifies a message, and it moves that person down the list rather than inventing something to fill the gap. That refusal is the whole quality control system. Eight real reasons beat ten where two were made up, because the two made-up ones are the ones that make you look like software.
No, and it will not let you produce one. The Opener writes from the specific reason attached to that specific person, in the way you actually write, which it learns from a few samples of your own writing. It refuses to write anything at all for somebody with no reason attached. If ten people could receive the same message, it is not the message this produces.
The opposite. Cold outreach fails because you are the fourth pitch in somebody's inbox that day. Nothing in this session goes to a stranger. Every message goes to somebody who already knows who you are, which is why they get read and why the reply rate is nothing like a cold list.
Good, because pushy does not work on this market and you would hate doing it. The skill writes every message with an actual reason in it, taken from something that happened, and none of them ask for a meeting. The whole point is to restart a conversation, not to pitch inside the first note.
No. Nothing built in this session needs a camera, a podcast or a personal brand. It is written messages to people you already know.
You will be running the tools yourself on your own contacts for most of the ninety minutes, which is the opposite of watching somebody demo something. There is no upsell pitch at the end, the price on this page is the price, and the thing you leave with is four tools in your own Claude account rather than a recording you will not rewatch.
Come to the session, do the work, and if you get to the end and have nothing you can use, email me at [email protected] within seven days and I will refund you. I would rather give the ninety nine back than have you tell people it was a waste of an afternoon. The one thing I ask is that you actually run the tools during the call, because that is where the value is and it is the part people skip.
No. If you can open a browser and paste a file into a chat window, you can do this. The four tools are written instructions that you load into Claude, and you run them by talking to it in plain English. Nobody writes code and nothing gets installed.
Yes. The earlier ones settled who you are for and what you say. This one is about who you say it to first, and it produces messages rather than decisions. If you have been through the Clarity work, bring your Maps and the session runs faster, but nothing here depends on having done it.
It is recorded and yours to keep, so you can run the work afterwards on your own. That said, the part that makes this session work is sending ten messages before you close the laptop, and almost nobody does that from a recording. Come live if you can.
No. You pay once for the seat and that is the end of it. I do run a monthly membership called the Build Room at $99 a month which includes this session and the ones after it, and if you want that instead I will tell you about it after you have been in the room once. It is not a condition of anything and I am not going to chase you about it.
Two small things, and you get an email with both a couple of days beforehand. Request your contact export, which is free and usually arrives within minutes, and have a paid Claude account ready. If you have not done a voice capture with us before, bring three things you have written, anything from an email to a post, so the messages come out sounding like you rather than like software.
Your own contact export, which you download yourself and load into your own Claude account. Nothing is scraped, nothing is bought, and no tool beyond Claude is involved. The file already carries who they are, where they work and when you connected, and that last field is the one that does most of the work.
Doing it. You get the skill at the start of the session and you run it in your own Claude account on your own contacts. Don is in the room to unblock you, work the messages that are not landing, and answer whatever comes up. That is deliberate. Watching somebody solve their business is the reason most training never turns into anything, and it is also why you leave owning a tool rather than an output.
A laptop and a paid Claude account, about $20 a month. You run the skill in it during the session and every time after that. Nothing else, before or after.
They are not waiting for another post. They are waiting for a reason to think of you this week, and nothing in your calendar currently gives them one. Ninety minutes, and ten of them hear from you before you close the laptop.
For independent consultants and fractional executives who went out on their own in the last year or two, and just watched a quarter go by without a referral
The blank box is where the follow up actually dies. In ninety minutes you find the real reason to write to ten people who already know you, write the messages, and send them, with a tool you keep.
One session · Nothing between sessions · You leave having sent the first messages
So here is the short version. I run D3 Digital Media Marketing, a growth operations firm for founder led companies. Before that I spent a career inside large operating businesses, including GE, running turnarounds. I host two podcasts and I have had this conversation with several hundred guests about how work actually arrives.
I built this session because I ran it on myself first. I exported my own network, found sixteen thousand people in it, and found that almost fifteen hundred of them had never received a single message from me. That is the problem this fixes, and I am not going to pretend it is more complicated than it is.
Finding the people is not the hard part, and it never was. Your contact export already has them. The hard part is the sentence that makes it reasonable to be writing at all, and that is the part nobody teaches, because it is different for every single person on the list.
This is why the templates never worked. A template can carry a structure but it cannot carry a reason, and the reason is the only part the person on the other end is reading for. They are not asking whether your message is well written. They are asking, in about a second and a half, why is this person writing to me now. If the message does not answer that, nothing else in it matters.
You sit down to write to somebody you have not spoken to in a year and there is no honest way to start. So it does not get sent, and it gets filed as something to do when you think of a better angle. You never think of a better angle.
Hope this finds you well. Just circling back. Thought of you. They read that and know a list produced it. You have not restarted a relationship, you have confirmed that you only write when you want something.
Almost every one of these people gave you a reason at some point. Something they asked, something they were building, someone who introduced you. It is sitting in a thread you both stopped reading, and you are not going to go dig for it on a Tuesday.
You get four Claude skills at the start and you run them on your own contacts, live, with Don in the room to unblock you. Nothing is assigned for later, because later is where this always dies. And you keep all four, so you can run the whole thing again next month without him.
The four skills loaded into your own Claude account, and your contact export in. This gets its own block because it is where live sessions usually lose a quarter of an hour.
The Warm List Builder scores every contact you have on fit, on how long it has been, and on whether you can actually reach them. Then it counts the people you connected with in the last two years and never spoke to again. That number is usually somewhere between eighty and three hundred, and most people have never seen it.
A message with no reason in it reads as a pitch. The Reason Finder takes your top ten one at a time, proposes why now from what is in the record, and asks you one question to confirm or correct it. If no real reason exists it says so and moves that person down rather than inventing one.
The Opener writes from the reason plus the way you actually write, asks for nothing, and refuses to produce anything for a person with no reason attached. You draft the batch, and Don works the ones that are not landing while everyone can see what changed.
This is the part that makes the session different from every other session you have sat through. You do not leave with a plan to send them. You send ten before we finish.
The Weekly Loop Card sets how many a week, which day, when the list gets rebuilt, and what happens to somebody who does not reply. Small enough that it survives the month a project lands, because that is the month that decides whether the pipeline is there in six.
The list and the messages are what these produced on the day. The skills are the product, and they run again next month on a fresh cohort without anyone's help.
Takes your contact export and scores every person on three things. How well they fit the work you actually want, how long it has been since anything happened between you, and whether you can reach them directly. Then it counts the people you connected with in the last two years and never spoke to again.
Works one person at a time. Proposes why now from what is actually on the record, then asks you the single question that only you can answer. It does not browse and it does not invent. If there is no real reason it says so and moves them down the list.
Writes the message from the reason plus the way you actually write, which it learns from a few samples of your own writing. No meeting request, no calendar link, no pitch in the first note. It refuses to write anything for a person with no reason attached.
Sets the recurring slot. How many people a week, which day it happens, what triggers rebuilding the list, and what to do about somebody who never replies. Deliberately small, because the version that survives a busy month is the only version that matters.
VIP adds a fifth. The Reply Playbook reads what kind of answer somebody actually sent, warm or polite-but-closed or curious or a deflection, and drafts the next message for that specific kind. Replies are where most people freeze, and this is the one you will use every week for a year.
The part that matters after the session is that you keep the tools. You are not buying twenty five names, you are buying the thing that produces them, and it runs again next month on a fresh cohort without anyone's help.
Not a course you will not finish. Not a PDF. Ninety minutes with me in the room, four tools you keep and re-run every month, and ten messages already sent by the time we are done. If you have ever bought a program and never opened it, the thing that is different here is that the work happens while you are on the call.
One honest cost up front, because I would rather you know now than be annoyed later. You need a paid Claude account, which is about twenty dollars a month, and it is not mine and I make nothing on it. You run the tools in your own account, during the session and every time after. That is the only other thing to buy.
Every seat is in the same room and does the same work. The only thing that changes is how much time you get one to one.
Everything you need to leave with messages sent.
Adds a live hot seat and the follow-up toolkit.
Adds private time with Don. Ten seats only.
What you need on the day: a laptop and a paid Claude account, roughly $20 a month. You run the skill in your own account during the session and every time you use it after. That is the only other thing to buy, before or after.
This is not about audience size. It runs on the people who already know you, which for most people is a few hundred contacts built up over a career. If anything a smaller, older network works better here, because the reasons to reconnect are stronger and the messages are easier to write.
Then you do not contact them, and the skill tells you so. The Reason Finder will say outright when nothing on the record justifies a message, and it moves that person down the list rather than inventing something to fill the gap. That refusal is the whole quality control system. Eight real reasons beat ten where two were made up, because the two made-up ones are the ones that make you look like software.
No, and it will not let you produce one. The Opener writes from the specific reason attached to that specific person, in the way you actually write, which it learns from a few samples of your own writing. It refuses to write anything at all for somebody with no reason attached. If ten people could receive the same message, it is not the message this produces.
The opposite. Cold outreach fails because you are the fourth pitch in somebody's inbox that day. Nothing in this session goes to a stranger. Every message goes to somebody who already knows who you are, which is why they get read and why the reply rate is nothing like a cold list.
Good, because pushy does not work on this market and you would hate doing it. The skill writes every message with an actual reason in it, taken from something that happened, and none of them ask for a meeting. The whole point is to restart a conversation, not to pitch inside the first note.
No. Nothing built in this session needs a camera, a podcast or a personal brand. It is written messages to people you already know.
You will be running the tools yourself on your own contacts for most of the ninety minutes, which is the opposite of watching somebody demo something. There is no upsell pitch at the end, the price on this page is the price, and the thing you leave with is four tools in your own Claude account rather than a recording you will not rewatch.
Come to the session, do the work, and if you get to the end and have nothing you can use, email me at [email protected] within seven days and I will refund you. I would rather give the ninety nine back than have you tell people it was a waste of an afternoon. The one thing I ask is that you actually run the tools during the call, because that is where the value is and it is the part people skip.
No. If you can open a browser and paste a file into a chat window, you can do this. The four tools are written instructions that you load into Claude, and you run them by talking to it in plain English. Nobody writes code and nothing gets installed.
Yes. The earlier ones settled who you are for and what you say. This one is about who you say it to first, and it produces messages rather than decisions. If you have been through the Clarity work, bring your Maps and the session runs faster, but nothing here depends on having done it.
It is recorded and yours to keep, so you can run the work afterwards on your own. That said, the part that makes this session work is sending ten messages before you close the laptop, and almost nobody does that from a recording. Come live if you can.
No. You pay once for the seat and that is the end of it. I do run a monthly membership called the Build Room at $99 a month which includes this session and the ones after it, and if you want that instead I will tell you about it after you have been in the room once. It is not a condition of anything and I am not going to chase you about it.
Two small things, and you get an email with both a couple of days beforehand. Request your contact export, which is free and usually arrives within minutes, and have a paid Claude account ready. If you have not done a voice capture with us before, bring three things you have written, anything from an email to a post, so the messages come out sounding like you rather than like software.
Your own contact export, which you download yourself and load into your own Claude account. Nothing is scraped, nothing is bought, and no tool beyond Claude is involved. The file already carries who they are, where they work and when you connected, and that last field is the one that does most of the work.
Doing it. You get the skill at the start of the session and you run it in your own Claude account on your own contacts. Don is in the room to unblock you, work the messages that are not landing, and answer whatever comes up. That is deliberate. Watching somebody solve their business is the reason most training never turns into anything, and it is also why you leave owning a tool rather than an output.
A laptop and a paid Claude account, about $20 a month. You run the skill in it during the session and every time after that. Nothing else, before or after.
They are not waiting for another post. They are waiting for a reason to think of you this week, and nothing in your calendar currently gives them one. Ninety minutes, and ten of them hear from you before you close the laptop.